About the Author

Andrew Shedden is the author of
Seven Steps to Manufacturing Profits.

He is the the president of Broadfield Communications, a company that helps manufacturers increase revenues by improving their industrial marketing and communications - even in difficult or challenging economic conditions.

Do you want to learn the seven steps leading manufacturing CEOs are using to grow their companies?

Many manufacturing CEOs are telling me they'd appreciate a "road map" that outlines what's working today in industrial marketing.

I have written a free and fact-filled special report called Seven Steps to Manufacturing Profits that will show you exactly what steps leading manufacturers - and our clients - are taking to enjoy growth - today.

By following the steps found in the Seven Steps to Manufacturing Profits special report you too will have a simple and effective industrial marketing system that will grow your manufacturing company.

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Seven Steps to Manufacturing Profits

Introduction

We all know manufacturing in North America is undergoing a major crisis. The unending numbers of layoffs, extended shutdowns and outright closures are keeping many manufacturing executives awake at night wondering where it will end.

This trend is a shakeout of epic proportions and is changing the manufacturing landscape forever. While it may seem difficult to see anything good coming from this time of radical change the fact is that those manufacturing companies that remain will be much stronger.

In my consulting work with manufacturing CEOs I consistently hear they are confused, depressed, lacking in hope, and unable to find a clear sense of direction. To say this is understandable is the least that can be said. The rules of industrial marketing have changed, dramatically.

Many manufacturers are reallocating their marketing budgets. Whether you’re dramatically cutting back, slightly cutting back, or maintaining your current allocations it’s critically important to know how to maximize your return on marketing investment.

The Roman poet Virgil wrote, “Fortune favours the bold.”

Now is the time in the life of every manufacturing CEO for decision and bold action. But even bold action needs to be tempered with a strategy that works in today’s environment.

Never believe bold action of itself will help you and you’ll avoid the classic trap of confusing activity with progress best described by Canadian author Stephen Leacock, "Lord Ronald said nothing; he flung himself from the room, flung himself upon his horse and rode madly off in all directions ."

Best-in-class manufacturing CEOs realize the futility of action without forethought and by following a well thought-out strategy avoid the danger of unfocused activity. In addition they realize that every facet of every strategic initiative needs to be tested and refined in their particular situation.

The purpose of this short report is to give you an overview of the seven steps best-in-class CEOs are following to weather the storm and thrive in today’s challenging economy. These steps are also what are working for my manufacturing clients – today.

None of these steps include price concessions, deferred payment arrangements, or other margin crushing practices.

By following these steps you’ll generate more interest in your company, position your company as the logical choice, reduce the waste in your marketing, and ultimately, grow your company in today’s changing marketplace.


If you like what you've read thus far and are interested in reading this special report in its entirety, simply complete the form below.